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September 2023
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Ingredient Found in Personal Care Products can Have ADVERSE EFFECTS on Brain Development…

The ingredient Diethanolamine (DEA), which is commonly used in personal care products such as shampoos, hand soaps, hairsprays and sunscreens has been proven to affect brain development in mice.

The experiment was performed at the University of North Carolina by Dr. Steven Zeisel. It consisted of applying DEA on the head of pregnant mice and the results concluded that the ingredient DEA interferes with the normal brain development of the offspring.

“When we apply DEA to the skin of pregnant mice we find the memory center the hippocampus doesn’t develop as well in her fetuses.”

DEA is used for the thickening and wetting of personal care products like shampoos, hairsprays, sunscreens and soaps. DEA interferes with the absorption of the essential nutrient choline, which is needed for brain development. Choline is required in large quantities during pregnancy so that the mother can pass it on to the fetus. “You need choline to build a baby,” said Dr. Zeisel.

The study was published in the August issue of the Federation of American Societies for Experimental Biology’s FASEB Journal and is the first to look at DEA’s affect on the brain.


Folks, here’s a great reason (and not the only reason) to avoid popular commercial personal care products. You should also stop using popular deodorants and antiperspirants as many contain aluminum and this promotes dementia and Alzheimer’s Disease. I’m sure right now the question you have for me is, “Frank, what soap and shampoo should I use now?”

Here’s what to do. STOP using soap loaded with chemicals and START using organic soap from Dr. Bronner’s. I also recommend Tom’s of Maine, which doesn’t contain any artificial fragrances, colors or preservatives. I’m currently evaluating natural shampoo and will post my recommendation soon. You can find these natural care products by searching online and through the Vitamin Shoppe.

This is just another small and simple step you can take to improve your health in a BIG way. As always, I invite you to post your comments and feedback. If you know of other natural brands please post them.

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